About Brand
We’re mor,
and we are developing the concept of ARTISANAL STREETWEAR that integrates 100% handmade Khadi fabric and artisanal design elements into streetwear fashion.
The Movement
The brand is conceived as a movement challenging the practices of fashion brands that disregard user health, environmental sustainability, and worker welfare.
We call this movement THE ARTISANAL LUXURY MOVEMENT, a redefinition of what true luxury means. It's not about bold logos, social signalling or exorbitant price tags - it’s about something far deeper :
01
True luxury lies in the values you receive as a consumer -garments free from harmful chemicals, and fully handmade.
02
True luxury is the story behind each piece you wear, crafted with love and passion by artisans.
03
True luxury is individuality—knowing that each piece
is made unique by the artisanal elements and the imperfections of being handmade and naturally dyed.
04
True luxury is the reassurance that the environment and the artisans are cared for.
05
True luxury is being part of the movement to initiate change.